This is a story I can get behind because it involves two of my favourite pastimes — travel and booze. KLM and Heineken teamed up to celebrate King’s Day and oranjegekte in Holland recently. Known as “Orange Madness,” the phenomena sees orange-clad Dutch revellers from every corner of the Netherlands celebrate with food and drink, interrupted only by street parties and other good-natured patriotic shenanigans.
KLM and Heineken stepped up the activities a notch by flying to five cities around the globe — Shanghai, Cape Town, Rio de Janeiro, Los Angeles, and Oslo — and inviting would-be partiers to partake in the festivities. Basically, reps from the companies set up camp at Heineken venues in each city, and whenever someone ordered a Heineken they were asked, “Would you like an ‘orange experience’ with that?” Those that answered yes were given an orange get-up to wear, and were then challenged to sing a traditional Dutch folk song, Oranje Boven, in front of the crowded bar.
Those who were brave enough to perform were asked to call their best friend, and then both were whisked away to the airport for a surprise trip. Only then were they told that they’d be headed to Amsterdam for Kings’ Day. Lucky sods.
Take a look at the video to see the full story.
*This post was created in partnership with KLM